Fema presents – Why innovation fails in the construction sector… unless you approach it differently: how making the right choices can future-proof your business

In this keynote, Joachim De Vos draws on his bestselling research Why Innovation Fails to explain why innovation so often stalls in the construction sector and why a strategic course correction is now essential.
Drawing on insights from construction retail, wholesale and large construction companies, he shows how choices around data, collaboration and positioning determine who remains relevant and who sets direction in a rapidly changing market.
With inspiring examples from other industries, he outlines a future in which players evolve from links in the chain to value orchestrators, shaping a profitable and future-defining construction sector towards 2040.